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My Process: The Web 3 Model

The web3 model is the forward thinking process and study of the web and the new media world framework created by Fabian Branch to assist businesses and individuals for better online business practices.

Tangled in a Wireless Web

We are all connected. Every day, we exchange thoughts, ideas and strategies across a free flowing web of limitless information. It is all around us and it is moving us ahead at a phenomenal rate.

So entwined are we in this web, that most people own multiple devices to maintain a 24hr gateway to it. This is the New Media World.

In this world, we are technologically liberated. Not liberated in the sense that we are free of technology but in a way where we are free to use these technologies for what I term as the WEB3 model.

The web3 model is the forward thinking process and study of the web created by Fabian Branch to assist businesses and individuals for better online business practices. It is based on satisfying the needs of people who interact with the Internet and its many applications and devices. I use the WEB3 model as an integral part of my process to develop designs, solutions and brands.


The web3 breakdown by the threes



In the beginning, persons were only able to access the Internet from the computer at home or in the office, however developments in wireless technologies have given us devices which allow us to stay connected while on the go.


With no closing time or shut off switch, the Internet can be accessed at any hour of any day.


The Internet does not discriminate. Race, family background or social status does not matter because anybody can use it. There are even functions for persons with disabilities and language translators for users who surf foreign sites.



The Internet is now the main tool used around the world for general and specialized research, news and global updates and for comparing and verifying facts. It can also be used to gain certificates, degrees or diplomas from various learning institutions around the world or company training.


The Internet shows its versatility with its ability to entertain. Users can listen to almost any song from any era or they can watch movies, television shows or videos created by other users. They can read newspapers, books, comics and magazines online. They can chat with each other by type, audio or video, play games with each other and share information.


Through the Internet users are free to express themselves and allow others to see their talents, points of views, likes and dislikes. It is a place where singers, writers, musicians and artists are discovered. Persons can instantly gain celebrity-status or notoriety by voicing their opinions through blogs and websites and quite few of them have made successful careers from doing just that.



The Internet is commonly used to make item purchases and transactions. Almost anything can be bought online from groceries, electronics, automobiles, event tickets and everything else.

With the integration of SMART mobile devices, the Internet can also be used to successfully start and operate a business without a physical brick and mortar location. Business owners can manage their accounts, print documents, order new stock and process customer credit cards by using applications on their SMART phones.


Several outlets for brand development exist online. Through email newsletters and banner ads, businesses creatively focus on their target audience by utilizing the accessibility of the Internet.

Barrier Breaking:

Because of the connectivity, locating potential partners has become easier for businesses. No longer do we have to fly around or make expensive cross-country phone calls, they can potentially partner with. The web also creates platforms for creativity and innovation.


The New Media World

Imagine the New Media World as a vast sea of communications, and within that sea, thousands of online companies, ideas and communities exist as islands. These islands communicate with each other at the speed of light, sharing information, building networks and competing for clients. In the new media world there are no rules just laws which you read about earlier.

Like the real world, the New Media World communicates in different languages. These are computer languages such as Javascript, Ajax, PHP, HTML, CSS etc.., and these languages are used collectively to improve communication that we all can understand. In the real world however, using several languages simultaneously to convey a message would be puzzling for any audience.

The WEB3 Model redefines power while providing a level playing ground. In this new media world the super powers and leaders are not defined by an island but by the use of their technologies. The "real world leaders" and governments receive power status because of money, resources etc… while a lone individual can attain wealth by applying an innovative approach to a device, product or service that applies the WEB3 model.


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More Information, Video and Book About the Web3 Process Coming Soon